Our Story

How It All Began

Creating Space for What Matters Most

The great room at the Hidden Gem Lakeside Retreat

North Ridge Escapes began in 2018 when we decided to give hosting a try with the Hidden Gem Lakeside Retreat. What started as one home on the water quickly became something we loved, curating spaces where families and friends could step away from everyday life and enjoy meaningful time together.

A few months later, we purchased and renovated our first property in Chattanooga. Then 2020 brought unexpected uncertainty and, with it, a renewed appreciation for something we had already begun to see through our guests: time together with the people we love is worth making space for.

That belief became the heart of North Ridge Escapes. As humans, we were designed by our Creator to be in relationship with one another. We were made for moments together!

Over the next several years, we didn’t simply add more properties. We thoughtfully designed and built five homes from the ground up, completed the build-out of the Lofty Dream, and later added and reimagined Urban Overlook and Scenic Sky Retreat.

With every home, we’ve chosen to invest in the details — thoughtful design, quality furnishings, comfortable mattresses and linens, well-equipped kitchens, inviting gathering spaces, and the little extras that make arriving somewhere new feel easy.

Our goal has never been simply to provide a place to stay. We want every North Ridge Escape to feel considered, comfortable, and memorable. It should be a place where the setting is beautiful, the details have been thought through, and you can focus on what brought you there in the first place.

The people you’re with.

Meet Our Team

The Heart Behind the Stay

  • Beth Palmer

    Beth Palmer

    Owner + Host

    Beth is the heart behind North Ridge Escapes, with a passion for creating spaces that feel both beautiful and deeply welcoming. She believes the right environment has the power to help people slow down, reconnect, and truly rest.

    With a hands-on approach, Beth has helped bring many of the North Ridge Escapes homes to life from the ground up, from empty lots and floor plans to thoughtfully designed stays.

    Known for her responsiveness and thoughtful communication, Beth is deeply involved in every stay, ensuring guests feel supported, cared for, and at ease from booking to checkout. Her attention to each guest experience is a consistent reason North Ridge Escapes earns five-star reviews.

    She and her husband, Rob, live in Chattanooga with their four kids, where their own love for family time and meaningful moments continues to shape every home they create.

  • Susan Potter

    Susan Potter

    Designer + Guest Experience

    Susan plays a key role in shaping the look and feel of every North Ridge Escapes home, bringing a close attention to detail and a designer's eye to each space. She has ensured every home is both beautiful and highly functional, by thoughtfully curating finishes, furnishings, and touches that elevate the guest experience.

    With a strong focus on quality, Susan helps maintain the high standards North Ridge Escapes is known for, ensuring each stay feels seamless, comfortable, and carefully considered.

    She lives in Chattanooga with her husband and their two sons, where her appreciation for home, family, and everyday moments continues to influence her design approach.

  • Diana Horton

    Diana Horton

    Brand + Marketing

    Diana brings the North Ridge Escapes story to life, shaping how guests experience the brand from their first interaction online to the communication that surrounds their stay.

    She leads the brand and marketing with a focus on thoughtful storytelling, beautiful design, and creating an experience that feels elevated while still warm and approachable. Every photo, message, and touchpoint is designed to reflect what North Ridge Escapes is all about: making space for people to connect.

    She lives in Chattanooga with her husband and three children, where family, gathering, and meaningful moments continue to inspire the way she tells the North Ridge Escape's story.

  • Rob Palmer

    Rob Palmer

    Property Care + Maintenance

    Rob is the behind-the-scenes problem solver who helps keep every North Ridge Escape looking and functioning at its best. With a portfolio of homes that welcome guests throughout the year, maintaining each property takes consistent attention, preventative care, and a commitment to noticing the details before they become problems.

    From scheduled maintenance and repairs to the inevitable surprises that come with caring for a home, Rob works to ensure each property is ready to welcome guests in the condition we expect, and they deserve.

    He’s also the person we count on when something unexpected comes up during a stay. Quick to troubleshoot and even quicker to find a solution, Rob has a knack for saving the day and getting guests back to enjoying their time together with as little interruption as possible.

    His work may often happen behind the scenes, but the result is something we hope every guest notices: a home that feels exceptionally cared for.

The Difference Is in the Details

More Than a Place to Stay

  • Made for Moments Together

    Morning coffee on the deck. Dinner around the table. Kids in the game room. Friends around the fire. Our spaces are intentionally created for the moments you’ll remember long after the trip is over.

  • Beautiful, But Never Just for Show

    Our homes are thoughtfully designed to feel elevated and inviting — with comfortable furnishings, quality mattresses, soft linens, and spaces you’ll actually want to spend time in.

  • We Thought of That

    From stocked kitchens and coffee to extra towels, games, family essentials, and the little things you might have forgotten at home, thoughtful details are part of every North Ridge Escape.

  • Here When You Need Us

    Great hospitality should feel personal without feeling intrusive. We make arrival easy, communication clear, and help readily available so you can spend less time managing your stay and more time enjoying it.

Three Destinations.One Thoughtful Experience.

Loved by the people who stay with us.

The experience, in their words.

This house was beautiful and well appointed. The decor was stylish yet comfortable and we felt right at home. Every detail was considered and we lacked for nothing.

Read Our Guestbook

Ready to make memories of your own?

5.0 · 411 guest reviews

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